Sanyam
Hi, I'm Sanyam. Most growth marketers run campaigns. Most builders write code. I do both. I've managed ₹44L+ in Meta and Google Ads, run full-funnel growth on the AARRR framework, and shipped my own AI tools without a dev team.
Results
so far
The numbers behind the work, across paid acquisition, growth and sales.
Meta Ads spend managed every month, across 14+ client accounts
Paid acquisitionGoogle Ads spend managed for real estate lead generation
Paid acquisitionRevenue realised in my first 20 days, as the team's top performer
Growth & revenueProgram sales from 49 enrollments, through a full AARRR funnel
Full-funnel growthOf ad budget moved to Google Ads after A/B tests beat Meta for leads
ExperimentationPremium residential deal closed end to end
SalesSelected
work
Samsync SI
A Claude-powered web app that turns a project brief into ready-to-launch Google and Meta ad content, plus a matching landing page with working lead capture.
AI-generated intro video.
Every campaign starts with the same slow, risky work.
Google headlines must fit 30 characters and descriptions 90. Each industry has its own ad policies, and one wrong phrase gets an ad rejected. Keywords, negatives and audiences need fresh research every time, and a landing page needs a designer and a developer.
- Choose the industryEach of 8 industries brings its own fields, ad rules and launch checks.
- Generate the ad content15 headlines, 4 descriptions, 6 sitelinks, 6 callouts, keywords with match types and negatives, audiences and Meta copy. Exported to a 6-sheet Excel file.
- Build the landing pageFrom the brochure and one reference link, with lead capture for 11 CRM and automation tools.
Screens use sample project data. Names are blurred.
Headlines, descriptions, sitelinks, callouts, keywords, negatives, audiences, locations and Meta copy.
From the brochure and one reference link, with lead capture already wired up.
It doesn't build the campaign structure inside Google Ads or Meta Ads Manager. It does the research and writing, so the team spends its time setting up and optimizing.
Built in
- Character limits enforced and shown live
- Prices, rates and offers used only when provided
- Meta special ad categories flagged for housing and finance
- UTM tags and Google and Meta click IDs on every lead
Honest limits, and what's next
- No keyword search volume yet. That needs Google Keyword Planner.
- Ads still need a human review before launch.
- Next: a shared team link, industry-specific page layouts, direct hosting, and live campaign data feeding back into the copy.
Full-funnel growth
I owned growth for a B2C tech product's career programs, from first touch to paid enrollment.
- Built a campus ambassador referral loop and recruited 9 ambassadors.
- Ran A/B tests on a ₹10,000 budget, then moved 70% of spend to Google Ads when it beat Meta for leads.
- Used AI tools for market research and competitor analysis.
- Trained sales interns on conversion pitching and a growth intern group on AI-assisted experiments.
Paid acquisition
Ran Meta and Google campaigns end to end, and realised ~₹11L in revenue in my first 20 days as the team's top performer.
- Managed ₹15L/month in Meta Ads across 14+ concurrent client accounts.
- Managed ₹29L in Google Ads for real estate lead generation, optimizing for CTR and CPL.
- Built automation workflows for lead tracking and reporting.
- Owned CRM and account data hygiene across the team.
AI Voice Companion
A conversational AI voice product, built and launched on my own with a dual-model architecture.
Online ordering
Quick-commerce apps were taking our store's customers. I built an online ordering product to win them back.
- Live dynamic pricing and WhatsApp order confirmation.
- In-store QR codes, WhatsApp and Facebook turned walk-in shoppers into repeat online customers.
Out for home delivery
Before marketing, I learned to close
- Owned the full sales funnel for premium residential inventory, from lead identification to closing a ₹1.28 Crore deal.
- Managed the lead-to-conversion funnel for education program enrollments, consistently hitting weekly and monthly targets.
- Today I make reels on sales strategy and business growth for my own Instagram audience.
One premium residential deal, owned from first lead to close.
Skillset
Growth
AARRR, full-funnel growth, referral loops, lifecycle marketing, A/B testing, channel mix.
Product marketing
Positioning, go-to-market, launches, market research and competitor analysis.
Performance ads
Meta Ads, Google Ads, CTR and CPL optimization, lead generation, GA4, HubSpot.
AI building
Claude, Codex, Lovable, Bolt, Supabase, Make.com, Zapier. Shipping without a dev team.
Experience
- Jul 2026 – Present
Growth & AI Consultant (Founder), S2G.AI
Growth and AI tools for startups and SMEs. Built Samsync SI.
- Aug – Sep 2026
Account Management Intern, Growth & Revenue
Ad-tech agency. Meta and Google Ads across 14+ accounts.
- May – Jul 2026
Growth Marketing Freelancer
EdTech startup. Full-funnel growth for career programs.
- Apr – May 2026
Business Development Intern, Real Estate
Premium residential sales.
- Jan – Apr 2026
Business Development Associate
EdTech company. Program enrollments.
- 2023 – 2026
BBA, Teerthanker Mahaveer University
TMIMT, Moradabad. National-level powerlifter, professional anchor & emcee.